Our character design process is rooted in a strong foundation of fine art and sculpture. By approaching every project as a piece of original sculpture, we create distinctive puppet characters with their own personality, presence, and visual identity. From simple hand puppets to sophisticated animatronic creatures, our experienced team combines traditional craftsmanship with innovative making techniques to bring ideas to life.
Originality is at the heart of everything we do. Rather than relying on existing patterns or templates, every character begins as a completely new sculpture, carefully developed from the ground up. This hands-on approach ensures that each project is truly unique and tailored to its intended purpose. If you have a character in mind, we'd love to help turn your vision into a fully realised creation.
We can provide comprehensive artwork for your project – through concept sketches, coloured digital artwork, and 3D renders, we develop those early thoughts into fully realised characters ready for production. We also offer specialist knowledge in animation and digital character creation, helping bridge the gap between traditional craftsmanship and modern technology.
Our design approach is centred on discovering the unique qualities that make a character stand out. By combining bold creative thinking with clean, purposeful design, we create puppet designs that are both visually striking and instantly recognisable.
"Daniel and his team were awesome production partners. They worked tirelessly over Christmas to produce our Vestiaire Collective puppets which have gone on to be hugely successful brand assets. We would highly recommend Puppets Magic – thank you again for all your hard work, expertise, and exceptional craft. "
Jessie Gammell
Agency Producer - Droga5